Playtesting
Our online playtesting service connects you with real players in your target market, from anywhere in the world. Watch live unboxing and player reactions, accompanied by real-time interpretation into your native language, all hosted by a local facilitator. Available for board games, digital games and educational experiences, we help you optimise your games to play well and be as fun as possible in your chosen markets.
Why playtesting matters
Playtesting is an essential step in game development. It allows you to see how your target audience interacts with your game, identify potential challenges and refine gameplay to ensure your product delivers exactly the experience you intend.
Our playtesting services help you:
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Evaluate fun and engagement – we assess whether the game is enjoyable, balanced and keeps players interested.
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Test content and mechanics – we ensure that all game elements function correctly and work for the intended market.
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Optimise usability – we identify friction points, confusing rules or overly complex interactions.
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Gather actionable feedback – our detailed reports include pros and cons, recommendations and suggestions for optimisation.
Even subtle gameplay issues can affect user experience. A card that is too powerful, a puzzle that is too ambiguous or an instruction that is misinterpreted can reduce player satisfaction and impact reviews. Playtesting ensures these issues are spotted early.
What's in the box?
01
Live, online playtesting
We evaluate your game idea against current market trends, audience expectations and platform requirements to ensure commercial viability.
02
In-person playtesting
We assess content for cultural relevance, inclusivity and potential sensitivities across different regions, helping your
game resonate globally.
Each session is followed by a comprehensive report, covering gameplay evaluation,
content accuracy, user feedback and suggested improvements. This gives your
development team clear, actionable insights to enhance your game.
How we work
We collaborate closely with you to understand your game, target audience and creative goals.
Our process includes:
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Consultation and planning – understanding your game’s style, mechanics and audience.
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Content development – writing, reviewing and fact-checking questions, narratives and game prompts.
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Linguistic QA – ensuring accuracy, consistency and playability in both original and multilingual content.
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Delivery and support – providing structured files and glossaries ready for implementation.
Who benefits
Our playtesting service is designed for:
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Games developers and publishers seeking reliable feedback on new releases or updates.
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Corporate and educational clients creating training games, gamified learning experiences or engagement tools.
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International projects that require multilingual support and culturally relevant testing.
